Bharti Airtel is hiring a dynamic and execution-focused Senior Brand Manager to lead end-to-end brand marketing across key business verticals including DTH, OTT partnerships, Retail Branding, Airtel Xstream Play, and Referral Programs.

This is a high-impact leadership role ideal for marketing professionals with 6–8 years of experience in brand management, telecom marketing, digital campaigns, and retail branding.

Fine Details

• Role: Senior Brand Manager
• Location: Connaught Place / New Delhi
• Company: Bharti Airtel
• Industry: Telecom / ISP
• Department: Marketing & Communication
• Employment Type: Full-Time, Permanent
• Education: MBA / PGDM (Any Specialization Preferred)

Key Responsibilities

DTH Marketing – Acquisition & Retention

• Lead marketing campaigns to drive new customer acquisition in the DTH business
• Develop strategies to reduce churn and improve customer retention
• Deliver performance-focused campaigns with measurable ROI

OTT & Content Partnerships (Netflix, Prime, JioHotstar, Sony, etc.)

• Manage strategic partnerships with leading OTT platforms
• Drive co-branded campaigns and joint marketing initiatives
• Collaborate on creative asset development to enhance subscriber growth
• Strengthen Airtel’s content positioning and value proposition

Retail Branding & Customer Experience (1600+ Stores)

• Lead nationwide retail branding strategy for Airtel stores
• Drive visual merchandising and in-store brand consistency
• Partner with retail teams to enhance customer journey and experience
• Ensure measurable business impact at all retail touchpoints

Airtel Xstream Play App Marketing

• Partner with product teams to drive brand campaigns for app growth
• Manage end-to-end campaign execution (strategy to measurement)
• Use customer insights and analytics to increase engagement and adoption

Airtel Referral Program (Fiber, DTH, Postpaid, Prepaid)

• Own and scale the Airtel Referral Program across verticals
• Design and execute high-conversion referral campaigns
• Improve cross-sell and upsell performance through data-driven strategies

Preferred Skills

• Deep understanding of retail branding & customer journey mapping
• Experience in OTT partnerships and co-branded marketing campaigns
• Exposure to app marketing and digital growth strategies
• Background in telecom, ISP, retail, or digital-first businesses

Skills Required

6–8 years of experience in Brand Marketing. Prior exposure to Telecom, Digital, OTT, or Retail Marketing

Experience Required

5 Years Plus

Work Arrangement

Work from Home

Experience Requirement

5 Years Plus

Salary

₹35000 per month.

Working Hours

9:00 AM - 5 PM | Monday to Saturday